THIS COURSE TAKES PLACE AT NYU-FLORENCE. This seminar will provide students with significant knowledge of the contemporary fashion industry in Italy as well as Italy’s position in the global fashion arena. The course addresses the structure of retail covering all levels of the market: designer, luxury, ready-to-wear and mass-market. Students will learn about color, fabrics and the language of buying. They will be introduced to the major roles and responsibilities of a product team and will be taught how trend forecasters predict the future. Students will learn about Range-Planning, Product Development, Buying, Design, Strategy, Production, Marketing, Promotion, Costing and Sourcing.