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Why is it that buying wine is such a daunting task? The pressure to buy "the right wine" can sometimes overshadow the enjoyment of it, completely defeating its purpose. This engaging discussion will explore the relationship between price and pleasure, make the argument that walking into a store with fewer selections is better, and look at the ways marketers and designers try to influence our purchases.
By looking at wine buying through the lens of behavioral economics, we’ll determine better strategies for overcoming the irrational biases we encounter when making a decision. Whether you’re a budding pop psychologist, armchair economist or the casual drinker, join us for an evening of wine, insight and the chance to reconnect with old friends.
Open to Gallatin alumni and M.A. students.
Guests are welcome.
About the Speaker
Scott Rosenbaum (BA '05) is the Spirits Strategist for T. Edward Wines. He holds an M.A. in Food Studies from NYU Steinhardt. Previously, he worked as Director of Operations at the International Wine Center, Wine Buyer for DrinkUpNY.com and Director of Strategy at Vino Fine Wine and Spirits. He is an adjunct instructor at NYIT, teaches classes at the International Wine Center and lectures on cocktails at NYU. He is a judge at multiple wine and spirits competitions.