Postfeminism is an ambiguous and often contradictory term whose very indeterminacy speaks to the difficulties in understanding contemporary relationships between feminism, femininity, citizenship and identity. Positioned simultaneously as a backlash against feminism, a testament to achieved gender equality, as a reclamation of traditional feminine values and a sign of female success, postfeminism’s significance is widely felt even as its specific meanings and cultural effects appear unclear. This class will examine postfeminism’s relationship to feminism and femininity, situating all three as historically and culturally significant manifestations of the female self. Closely linked to the development of neoliberalism with its emphasis on self-reliance, choice and privatization, postfeminism is largely a product of consumer culture and mass media that have particularly consequences for feminine identities and gender relations. This course will look at popular women’s media from the makeover show, to fashion magazines and blogs, chick films and television drama to explore how they manage tradition and promote a more privatized and commercial feminine self, negotiating the relationship between family responsibilities and more laissez faire ideas of female success and self-actualization.