BA ’10 - Creativity and Commerce
In 2010, shortly after graduating from NYU Gallatin, Mallory Blair, and her friend Bianca Caampued—two petite women who both stand about five feet tall—co-founded Small Girls PR, a Brooklyn-based public relations with an emphasis on new media and event-based marketing. Their creative and sometimes off-the-wall marketing ideas were a huge hit and the business quickly soared. In 2013, Mallory made Forbes magazine’s “30 Under 30” list based on Small Girls’ public image development for an impressive client roster that includes Fortune 500 corporations like General Electric and AOL, tech-based companies like Meetup and Gawker, and quirky new businesses like Tortoise & Blonde Eyewear. For Mallory it has all been, quite simply, a dream come true. In 2013, Small Girls PR was listed as one of Forbes Magazine’s top 10 women-led startups and Business Insider ranked Blair in “The 2013 PR 50: The Best Public Relations People in the Tech Industry.”
A self-professed nerd who spends much of her free time online, Mallory studied the intersection of art and technology at Gallatin. “I loved the freedom and flexibility I had at Gallatin,” she explains. “I explored so many different subjects. I took an artists and repertoire course at the Clive Davis Institute of Recorded Music and Sociology of Art Worlds at the Steinhardt School of Culture, Education, and Human Development—basically anything that intrigued me.” At NYU she learned to see the world through an interdisciplinary lens. “I was challenged to take everything in my life—internships, course work, books, music—and figure out how they all connected,” she says. “It’s an approach that has made a big difference at Small Girls.”
In 2014, Mallory joined three other recent alums in media and advertising to discuss their careers and time at Gallatin. See the video here.